Will Self

  • Books
    • Will
    • Phone
    • Shark
    • Umbrella
    • The Unbearable Lightness of Being a Prawn Cracker
    • The Undivided Self
    • Walking to Hollywood
    • Liver
    • The Butt
    • The Book Of Dave
    • Psycho Too
    • Psychogeography
    • Dr Mukti And Other Tales Of Woe
    • Dorian
    • Feeding Frenzy
    • How The Dead Live
    • Tough Tough Toys For Tough Tough Boys
    • Great Apes
    • Cock And Bull
    • Grey Area
    • Junk Mail
    • My Idea Of Fun
    • Perfidious Man
    • Sore Sites
    • The Sweet Smell of Psychosis
    • The Quantity Theory Of Insanity
  • Journalism
    • The Big Issue
    • Daily Telegraph
    • Evening Standard
    • The First Post
    • GQ
    • The Guardian
    • High Life
    • Independent
    • London Review of Books
    • New Statesman
    • The New York Times
    • Observer
    • Prospect
    • The Times
    • Walk
  • Radio and Audio
  • Television
  • Appearances

Jeremy Clarkson’s denim false consciousness

August 21, 2015

‘Instead of checking their privilege, these .99-calibre twerps are more likely to check their wing mirror and overtake at speed, chortling all the while.’

During the Kosovo crisis in the late 1990s, the sight of Tony Blair’s snake hips, cinched by the waistband of his black Levi’s 501s and wiggling their way between displaced Kosovans, impacted on me in much the way the ordinance dropped by USAF bombers did Slobodan Milosevic. He was forced out of office: I dropped my trousers. Up until that point, I had considered black jeans a reasonable bridge between the dandiacal excesses of my youth and the soberer sartorial realities of middle age, but Blair eradicated my false consciousness. Indeed, looking back, I am hard-pressed to think of any more significant “legacy” of the Blair years than this: from that day on I’ve been unable to contemplate such strides without nausea and uncontrollable shivering.

Perhaps only Jeremy Clarkson has had a comparable effect on my wardrobe. I say “Clarkson”, but of course I really mean the trinity of Clarkson, Richard “Hamster” Hammond and James May. Between them, the three erstwhile Top Gear presenters embody the worst a middle-aged man can get: flowery-patterned shirts worn either loose and smock-like or tucked into jeans; an orphaned suit jacket or skimpy “bomber”; sensible Cornish pasty shoes or daft ankle boots. It has been said in the press that Clarkson’s adoption of denim as a second skin (including on occasion the hideous “double-denim” solecism) has single-handedly brought the fabric into disrepute.

I’m sure I’ll never wear black jeans again, but I have continued to affect the blue variety. I have also gone on driving cars although I haven’t actually owned one for almost a decade. I don’t live in the Cotswolds, nor am I a multimillionaire; and while I may have the occasional meltdown, I like to think I behave in an open-hearted and egalitarian way towards people I work with, regardless of their status or seniority. As for the weird racist dog-whistle Clarkson has blown repeatedly over the years, well, words fail me: this behaviour is so unbelievably crass and revolting, it calls into question all our assumptions about what it is to be a Briton in the 21st century.

I say “a Briton”, but what I mean is that moiety of modern Britons who find in Clarkson, whether willingly or with revulsion, aspects of ourselves writ large. Very large. Yes, I mean it: Jeremy Clarkson, like it or not, is the archetypal middle-aged, middle-class, white British man: the John Bull de nos jours; and his success as a journalist and TV presenter is almost wholly a function of this capacity he has to personify a great, indigo-legged mass of privileged pricks, many of whom labour under the delusion, as Clarkson does, that they’re an embattled minority. Instead of checking their privilege, these .99-calibre twerps are more likely to check their wing mirror and overtake at speed, chortling all the while.

In our fervid nightmares, Clarkson is the Little Englander who smirks at us from behind his vast leylandii hedge; the sexist pest who seems to think your name is either “darling” or “love”; the saloon-bar bore trumpeting “Land of Hope and Glory” with nary a care for those who always, always will be slaves. Together with Nigel Farage and Richard Littlejohn, Clarkson forms a triumvirate of British bullocks who seem always to have reigned over us. But where Clarkson differs from Farage and Littlejohn is that he’s both a lot smarter and, I suspect, rather more handy. I once did a radio programme with Littlejohn and when things inevitably grew heated, the sad skinny bigot began quivering with fear lest I give him a clump. As for Farage, having laboured through his political memoir The Purple Revolution (don’t worry, I was paid), I can assure you: what you see is indeed what those around him also get.

But Clarkson’s newspaper columns are invariably witty and well written: back in the 1990s my wife used to edit him, and she reports that he was a delight to work with: always filing on time, his copy letter-perfect. Moreover, on screen his blokeish persona is, gulp, distinctly engaging. Even I have been known to watch the occasional episode of Top Gear, despite not giving a tinker’s fart about whether one car is “better” than another. It would be nice to imagine that Clarkson’s petrol-filled head is sloshing with suppressed homosexuality, which is often the case with men who prefer the company of their own, but I fear this isn’t the case. Nor can we comfort ourselves by imagining him to be deluded, suffering from a denim false consciousness akin to my own. No, Clarkson is comfortable in his skin, comfortable in his arrogant bellicosity, comfortable in stinking up the atmosphere with his self-promotional hot air, and most of all he’s intensely relaxed about people getting filthy rich so long as those people are him, May and Hammond.

Was anyone surprised when they clicked on the Amazon icon and saw the Three Whizzing Men swim into being? I wasn’t: after all, they’ve driven cars in some of the most exotic and inhospitable environments on earth. After that, the cruise up the broad brown concourse of Jeff Bezos’s back passage was always going to be (as Clarkson might well put it) a doddle.

To celebrate the new car show by Clarkson, Hammond and May on Amazon Prime, Will Self has uploaded the first episode of his own new car show, “Bottom Gear”, to YouTube.

Will’s Latest Book

Will Self - Elaine
Will Self's latest book Elaine will be published in hardback by Grove on September 5 2024 in the UK and September 17 2024 in the USA.

You can pre-order at Amazon.co.uk and Amazon.com

Will’s Previous Books

Will Self - Will
Will
More info
Amazon.co.uk

  Will Self - Phone
Phone
More info
Amazon.co.uk
Amazon.com
Shark
Shark
More info
Amazon.co.uk
Amazon.com
  Umbrella
Umbrella
More info
Amazon.co.uk
Amazon.com
The Unbearable Lightness Of Being A Prawn Cracker
The Unbearable Lightness Of Being A Prawn Cracker
More info
Amazon.co.uk
  Walking To Hollywood
Walking To Hollywood
More info
Amazon.co.uk
Amazon.com
The Butt
The Butt
More info Amazon.co.uk
Amazon.com
  Grey Area
Grey Area
More info
Amazon.co.uk
Amazon.com
Junk Mail
Junk Mail
More info
Amazon.co.uk
Amazon.com
  Great Apes
Great Apes
More info
Amazon.co.uk
Amazon.com
Cock And Bull
Cock And Bull
More info
Amazon.co.uk
Amazon.com
  The Quantity Theory Of Insanity
The Quantity Theory Of Insanity
More info
Amazon.co.uk
Amazon.com
The Sweet Smell Of Psychosis
The Sweet Smell of Psychosis
More info

Amazon.co.uk
Amazon.com
  My Idea Of Fun
My Idea Of Fun
More info
Amazon.co.uk
Amazon.com
The Book Of Dave
The Book Of Dave
More info
Amazon.co.uk
Amazon.com
  Psychogeography
Psychogeography
More info
Amazon.co.uk
Amazon.com
Psycho Too
Psycho II
More info
Amazon.co.uk
Amazon.com
  Liver
Liver
More info
Amazon.co.uk
Amazon.com
How The Dead Live
How The Dead Live
More info
Amazon.co.uk
Amazon.com
  Tough Tough Toys For Tough Tough Boys
Tough Tough Toys For Tough Tough Boys
More info
Amazon.co.uk
Amazon.com
Dr Mukti And Other Tales Of Woe
Dr Mukti And Other Tales Of Woe
More info
Amazon.co.uk
Amazon.com
  Dorian
Dorian
More info
Amazon.co.uk
Amazon.com
Feeding Frenzy
Feeding Frenzy
More info
Amazon.co.uk
Amazon.com
  Sore Sites
Sore Sites
More info
Amazon.co.uk
Amazon.com
Perfidious Man
Perfidious Man
More info
Amazon.co.uk
Amazon.com
  The Undivided Self
The Undivided Self
More info Amazon.co.uk
Amazon.com
Bloomsbury  
Penguin

About / Contact

will-self.com is the official website for British novelist and journalist Will Self. The site is managed by Chris Hall and Chris Mitchell.

If you want to get in touch, you can email us at info@will-self.com

All email will be read, but we can’t guarantee a response.

PR agencies, please DO NOT put this email address on any mailing lists.

If you have a specific request for Will regarding commissions, book rights etc, you can contact his agent via agent@will-self.com

Will’s Writing Room

Will's Writing Room
– a 360 degree view in 71 photos

Recent Posts

  • Will Self’s new novel: Elaine
  • Berwick literary festival October 12
  • BONUS: Martin Amis in conversation with Will Self (2010)
  • My obsession with Adrian Chiles’ column
  • Why Read in Tunbridge Wells
  • The mind-bending fiction of Mircea Cartarescu
  • ‘The Queen is dead – and let’s try to keep it that way’
  • Why Read to be published in November
  • On the Road with Penguin Classics
  • The British Monarchy Should Die With the Queen

© 2005–2025 · Will Self · All Rights Reserved