Will Self

  • Books
    • Will
    • Phone
    • Shark
    • Umbrella
    • The Unbearable Lightness of Being a Prawn Cracker
    • The Undivided Self
    • Walking to Hollywood
    • Liver
    • The Butt
    • The Book Of Dave
    • Psycho Too
    • Psychogeography
    • Dr Mukti And Other Tales Of Woe
    • Dorian
    • Feeding Frenzy
    • How The Dead Live
    • Tough Tough Toys For Tough Tough Boys
    • Great Apes
    • Cock And Bull
    • Grey Area
    • Junk Mail
    • My Idea Of Fun
    • Perfidious Man
    • Sore Sites
    • The Sweet Smell of Psychosis
    • The Quantity Theory Of Insanity
  • Journalism
    • The Big Issue
    • Daily Telegraph
    • Evening Standard
    • The First Post
    • GQ
    • The Guardian
    • High Life
    • Independent
    • London Review of Books
    • New Statesman
    • The New York Times
    • Observer
    • Prospect
    • The Times
    • Walk
  • Radio and Audio
  • Television
  • Appearances

The madness of crowds: from conservatism to parochialism

November 4, 2011

This week, I thought I’d run, piecemeal, through some of the smaller follies I’ve encountered in the past seven days, such as the cab rank outside Clapham Junction station – or rather, the attitude of one cabby towards it. The rank is situated in the middle of a busy road with no safe pedestrian access; when I remarked on this, having managed to get wife, child and dog into a cab without them being crushed, the cabby said, “It’s always been like that.” As if this justified any ridiculousness: you could imagine him in all ages and places – say, squinting at rebellious slaves crucified along the Appian Way – and, when you remarked on the barbarism, shaking his head and saying, “It’s always been like that.” This kind of madness has a name – conservatism.

But there are equally deranging purviews that are bang up to date. Dining with elderly friends – all bar one in their 90s – at a fancy bar-cum-restaurant, I suggested to the waitress that she turn off the muzak, because it was making things difficult for those with hearing aids. She was utterly discombobulated. “But . . .” she managed to squeeze out, “we can’t have no music – this is a restaurant.” When I last checked, food-for-sale and tables-to-eat-it-on defined a restaurant, not Phil Collins warbling, “I can hear it coming in the air tonight, oh Lord . . .”

Just as zeitgeisty are obese people on mobility scooters wearing tracksuits. The quintessential sight of modern Britain, it should be put on postcards together with jolly policemen carrying Heckler & Koch rifles, Olympic stadiums with built-in obsolescence and looters trying on clothes.

I was having difficulty getting the organisers of a literary festival to book me a hotel room I could smoke in. The saga went on for some time, until I spluttered over the phone: “Why can’t you just call round the local hotels and find me one?” There was a silence, then my interlocutor said, “Well, you see, we don’t actually book the hotel rooms. It’s done by another company.” A vision of interlocking private enterprises as complex as a medieval mosaic sprang to my mind: once it would’ve been another department that was responsible, but now it’s the Hidden Hand of the Market that’s afflicted with paralysis.

In Boots, the poor pedant in front of me at the till engaged in a lengthy debate with the shop assistant: “Don’t you see,” she was complaining as I tuned in, “on this 25 per cent off voucher it says that it’s valid with transactions over £40, and these two items I’m buying cost £46 altogether.” The shop assistant shook her head wearily. “No,” she rejoined, “the voucher is only valid if one of the items you’re buying costs more than £40.” “But,” said the customer, “that’s not what ‘transaction’ means – a transaction is a single act of purchasing, no matter how many individual items are involved, that’s the dictionary definition.” I wandered to another till – when someone appeals to the dictionary in Boots, hysteria is surely in the offing.

Mind you, at least you could, in principle, consult a dictionary in Boots, because it has bright strip-lighting. Not so in the corporate hotels that litter the arterial byways of our land. I stayed in three last week and in not one of them was the bedside reading lamp worthy of the name. At one, I managed to contrive enough illumination by removing the shade, but mostly I had to adopt rather disturbing – and lewd – postures in order decipher print. Perhaps no one reads in hotel rooms any more, in which case you should find a talking book of the Bible in the bedside table, shouted out by Brian Blessed.

And so, finally, to Gloucester, from where I had to take a minicab to Cheltenham. “Montpellier Gardens,” I said to the driver. “Hmm,” he hmmed, puzzled, “I’m not altogether sure of that location.” I observed that it was probably near the town hall, and he said, “You’re probably right,” I said I had hoped he had a more reliable mental map of the environs than me, given that he was the local, and he said petulantly: “But it’s not local, is it, it’s Cheltenham.” I pointed out that this was hardly Ulan Bator, and besides he had a satnav to assist him. “Ah, but you see,” he said, his tone suggesting that this was the clincher, “they’re always putting up new estates and that in Cheltenham.” Such intense parochialism was at once deranging – and quite comforting. I sat back to enjoy the ride along the A road into the unknown.

Will’s Latest Book

Will Self - Elaine
Will Self's latest book Elaine will be published in hardback by Grove on September 5 2024 in the UK and September 17 2024 in the USA.

You can pre-order at Amazon.co.uk and Amazon.com

Will’s Previous Books

Will Self - Will
Will
More info
Amazon.co.uk

  Will Self - Phone
Phone
More info
Amazon.co.uk
Amazon.com
Shark
Shark
More info
Amazon.co.uk
Amazon.com
  Umbrella
Umbrella
More info
Amazon.co.uk
Amazon.com
The Unbearable Lightness Of Being A Prawn Cracker
The Unbearable Lightness Of Being A Prawn Cracker
More info
Amazon.co.uk
  Walking To Hollywood
Walking To Hollywood
More info
Amazon.co.uk
Amazon.com
The Butt
The Butt
More info Amazon.co.uk
Amazon.com
  Grey Area
Grey Area
More info
Amazon.co.uk
Amazon.com
Junk Mail
Junk Mail
More info
Amazon.co.uk
Amazon.com
  Great Apes
Great Apes
More info
Amazon.co.uk
Amazon.com
Cock And Bull
Cock And Bull
More info
Amazon.co.uk
Amazon.com
  The Quantity Theory Of Insanity
The Quantity Theory Of Insanity
More info
Amazon.co.uk
Amazon.com
The Sweet Smell Of Psychosis
The Sweet Smell of Psychosis
More info

Amazon.co.uk
Amazon.com
  My Idea Of Fun
My Idea Of Fun
More info
Amazon.co.uk
Amazon.com
The Book Of Dave
The Book Of Dave
More info
Amazon.co.uk
Amazon.com
  Psychogeography
Psychogeography
More info
Amazon.co.uk
Amazon.com
Psycho Too
Psycho II
More info
Amazon.co.uk
Amazon.com
  Liver
Liver
More info
Amazon.co.uk
Amazon.com
How The Dead Live
How The Dead Live
More info
Amazon.co.uk
Amazon.com
  Tough Tough Toys For Tough Tough Boys
Tough Tough Toys For Tough Tough Boys
More info
Amazon.co.uk
Amazon.com
Dr Mukti And Other Tales Of Woe
Dr Mukti And Other Tales Of Woe
More info
Amazon.co.uk
Amazon.com
  Dorian
Dorian
More info
Amazon.co.uk
Amazon.com
Feeding Frenzy
Feeding Frenzy
More info
Amazon.co.uk
Amazon.com
  Sore Sites
Sore Sites
More info
Amazon.co.uk
Amazon.com
Perfidious Man
Perfidious Man
More info
Amazon.co.uk
Amazon.com
  The Undivided Self
The Undivided Self
More info Amazon.co.uk
Amazon.com
Bloomsbury  
Penguin

About / Contact

will-self.com is the official website for British novelist and journalist Will Self. The site is managed by Chris Hall and Chris Mitchell.

If you want to get in touch, you can email us at info@will-self.com

All email will be read, but we can’t guarantee a response.

PR agencies, please DO NOT put this email address on any mailing lists.

If you have a specific request for Will regarding commissions, book rights etc, you can contact his agent via agent@will-self.com

Will’s Writing Room

Will's Writing Room
– a 360 degree view in 71 photos

Recent Posts

  • Will Self’s new novel: Elaine
  • Berwick literary festival October 12
  • BONUS: Martin Amis in conversation with Will Self (2010)
  • My obsession with Adrian Chiles’ column
  • Why Read in Tunbridge Wells
  • The mind-bending fiction of Mircea Cartarescu
  • ‘The Queen is dead – and let’s try to keep it that way’
  • Why Read to be published in November
  • On the Road with Penguin Classics
  • The British Monarchy Should Die With the Queen

© 2005–2025 · Will Self · All Rights Reserved