Will Self

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Blair’s ‘personalised’ email

February 23, 2007

Tony Blair should watch it: he was up late on Tuesday night sending out a “personalised” email to the 1.8 million car drivers who added their signatures to the petition against road pricing on No 10’s website. I can’t help feeling that the PM will leave us with one, peculiarly “Blairite” legacy: namely, a political process in which protesting is either ineffectual or electronic, which amounts to the same thing.

Decoupled from the engine of trade-union power, and no longer relying on personalised bonds forged in the workplace or the committee room, never before have so many protested against so much to such little effect. On the one hand we have mass demonstrations, such as those mounted by the Countryside Alliance or the Stop the War movement. Neither the ban on foxhunting nor the invasion of Iraq was seriously affected for a second. Both lobbies were full of people who, were they not marching in roughly the same direction, would have happily trampled all over each other.

On the other hand we have the anti-road-pricing petition, the campaign against “Tescoisation”, and the latest consumer-driven mass protest – this time against excessive charging by the Big Four high-street banks. These are also “single issues”, but the only principles involved are individual rights to drive, shop locally and extract cash from holes in walls. Moreover, the very medium by which these campaigns are pursued – the internet – undermines the very possibility of their succeeding.

For, the internet, while it may spread a dissenting view with viral alacrity, completely fails to marry it to any sustained or consistent position. Tapping on a keyboard is an isolated affair, and no matter how colourful a VDU may be, it’s no substitute for the infinite nuance provided by face-to-face communication. If the anti-road-pricing lobby really want to get Tony Blair worried, rather than sending him emails, they’ll have to get in their precious cars, drive somewhere and hold one of those quaint anachronistic things called a meeting.

At the back of all this lies the tremendous success of this old New Labour government in promoting a society in which individual choice – whether for consumer goods, public services or political commitments – is seen as far more valuable than any concept of collective welfare.

It’s a paradox that it should have been a nominally “social-democratic” government that hardened these ethical arteries, just as it’s a paradox that a more individualist society should prove so inimical to genuine contact between real people. Still, I don’t think you’d better spend too much time contemplating these conundrums, send someone an email instead: it’s what your leaders would want you to do.

22.02.07

Will’s Latest Book

Will Self - Elaine
Will Self's latest book Elaine will be published in hardback by Grove on September 5 2024 in the UK and September 17 2024 in the USA.

You can pre-order at Amazon.co.uk and Amazon.com

Will’s Previous Books

Will Self - Will
Will
More info
Amazon.co.uk

  Will Self - Phone
Phone
More info
Amazon.co.uk
Amazon.com
Shark
Shark
More info
Amazon.co.uk
Amazon.com
  Umbrella
Umbrella
More info
Amazon.co.uk
Amazon.com
The Unbearable Lightness Of Being A Prawn Cracker
The Unbearable Lightness Of Being A Prawn Cracker
More info
Amazon.co.uk
  Walking To Hollywood
Walking To Hollywood
More info
Amazon.co.uk
Amazon.com
The Butt
The Butt
More info Amazon.co.uk
Amazon.com
  Grey Area
Grey Area
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Amazon.co.uk
Amazon.com
Junk Mail
Junk Mail
More info
Amazon.co.uk
Amazon.com
  Great Apes
Great Apes
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Amazon.co.uk
Amazon.com
Cock And Bull
Cock And Bull
More info
Amazon.co.uk
Amazon.com
  The Quantity Theory Of Insanity
The Quantity Theory Of Insanity
More info
Amazon.co.uk
Amazon.com
The Sweet Smell Of Psychosis
The Sweet Smell of Psychosis
More info

Amazon.co.uk
Amazon.com
  My Idea Of Fun
My Idea Of Fun
More info
Amazon.co.uk
Amazon.com
The Book Of Dave
The Book Of Dave
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Amazon.co.uk
Amazon.com
  Psychogeography
Psychogeography
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Amazon.co.uk
Amazon.com
Psycho Too
Psycho II
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Amazon.co.uk
Amazon.com
  Liver
Liver
More info
Amazon.co.uk
Amazon.com
How The Dead Live
How The Dead Live
More info
Amazon.co.uk
Amazon.com
  Tough Tough Toys For Tough Tough Boys
Tough Tough Toys For Tough Tough Boys
More info
Amazon.co.uk
Amazon.com
Dr Mukti And Other Tales Of Woe
Dr Mukti And Other Tales Of Woe
More info
Amazon.co.uk
Amazon.com
  Dorian
Dorian
More info
Amazon.co.uk
Amazon.com
Feeding Frenzy
Feeding Frenzy
More info
Amazon.co.uk
Amazon.com
  Sore Sites
Sore Sites
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Amazon.co.uk
Amazon.com
Perfidious Man
Perfidious Man
More info
Amazon.co.uk
Amazon.com
  The Undivided Self
The Undivided Self
More info Amazon.co.uk
Amazon.com
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