Cultural Bling
The news that the daughter of Hans Rausching, the Tetra-Pak tycoon and Europe’s richest man, has bought the esteemed literary magazine Granta can come as no surprise. For a certain kind of wealthy person, owning a literary mag amounts to a kind of cultural bling. While others wish to have a bracelet of diamonds around their wrist, these types want to be encircled by a costly little coterie of waspish intellectuals.