Five Guys is a US fast-food chain that’s been high-profile there for some years. This is for two reasons: way back in 2009, President Oburger – sorry, I mean Obama – made a televised visit to one of its burger joints in Washington, DC and since then he’s been subject to holding press conferences there whenever it’s too rainy for the Rose Garden. So politically influential has Five Guys become that when the Washington Examiner was scrabbling for objectors to the president’s new health insurance scheme – not, as you realise, a difficult task – it alighted on a franchisee owner of eight Five Guys outlets, who did indeed oblige by saying that he’d have to jack up his prices in order to pay the mandatory employers’ levy.
The second reason is that, sprouting out from its modest Virginian roots in the late 1980s, Five Guys has now spread – like the culinary equivalent of kudzu weed – to ensnare most of North America in its flocculent convolvulus. There are more than 1,000 branches operating in the United States and Canada and another opens every four days or so. One of the newest branches is in London, which means – as against our leaders’ tedious perseveration that ours is a global financial capital – that in terms of the English-chomping world the city is, in effect, twinned with Bumfuck, Saskatchewan.
Given this column’s commitment to prying apart the buns of the political class, I rounded up three guys of my own and set out for this new outpost of the American last century. (The original “guys” were the founder’s children – that’s so wholesome it makes me want to barf and then eat my own barf … ) With its red-and-white checkerboard tiles, brown-paper sacks of potatoes “stored” in plain view, its counter service and red-shirted hand patty cake-makers, Five Guys clearly is trying to go for retro. “This,” everything seems to proclaim, “is what burger joints were like when you were a kid back in Bumfuck and the Fonz was getting the jukebox to play by parking his denim ass on it.”
My eldest guy had warned of tremendous queues, so we went mid-afternoon and the place wasn’t too manic. Just as well, as I don’t think I could’ve borne the humiliation of seeing hip Londoners stand in line for fast food that, according to Men’s Health magazine, is waaay over the recommended daily calorie intake. Sod the poor employees – the diners need health insurance to eat there. It singled out the fries in particular as the gustatory equivalent of fracking – releasing great reserves of energy into the unsuspecting gastric economy – and remarked also on the woeful practice of adding egg to the bun dough, which makes for a particularly sweet and sickly encasement. But all of this sugaring the meaty pill pales in comparison with the soda dispensers, which offer no fewer than nine flavours of Coke and Fanta – oh, and unlimited refills. My guys pretty much majored in hyperglycaemia but even they gave up after a single Styrofoam water butt-full.
As for the artisanal burger, the guys were on the whole negative – but what do they know? I rather liked mine. Mushy-sweetie-bun? Check. Salty-crispy-fry? Check. Wilty-crunchy-lettuce? Check. Crunchy-friable-bacon? Check. Processed-plasticky-cheese? Check. As I nyum-nyummed my way through this perfect encapsulation of the American way, the cymbals clashed, the drums boomed, the triangles tinged and drum majorettes’ knees agitated the hems of their pleated skirts prettily. Meanwhile, on the other side of Pennsylvania Avenue, a bunch of hairy protesters screamed, “Hey, hey, LBJ! How many kids didja kill today?”
If Oburger had any meat between his buns, he’d release Chelsea Manning on executive order before he leaves office – but we all know he doesn’t and that his presidency, while in no wise as egregiously bad as the one that preceded it, still hasn’t stopped the flop of once-upstanding American civil liberties.
In his drive to avoid being perceived by his fickle and easily fed electorate as a halal chicken-eater, Obama cosies up to the Five Guys of the apocalypse in a truly nauseating fashion. He’s also gone for his own gender reassignment, as a red-blooded, red-meat-eating male; but it’s a mystery to me how he can stomach a bacon cheeseburger after the amount of shit he’s eaten since taking office. Still, as my old granny would say: better out than in; and he does consistently redress the balance – by talking shit as well. Yes, he can.