The non-randomness of catchphrases
Posted by Chris H on October 8th, 2009“This column takes its title from Extraordinary Popular Delusions and the Madness of Crowds, Charles Mackay’s seminal work on folly, first published in 1841, and subsequently much revised to account for the mechanisation of 19th-century hysteria. Mackay treats of many psychic states, ranging from the innocuously barmy to the downright deranged, but to my mind one of his most interesting sections concerns the way in which a nonce word, or phrase, will grip the masses, until you cannot listen to an exchange between two people without hearing it used. D’you know what I mean?
