Will Self

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The low water-mark of Thatcherism

March 6, 2008

I’m delighted to be able to sign up to this newspaper’s campaign to make London restaurants offer their clientele tap water as a matter of course. It’s long been difficult for the cynics among us not to imagine that somewhere, deep in the bowels of the establishment, there isn’t a bus boy resolutely refilling fancy bottles from a rusty faucet, especially if those bottles have reusable lids and are blazoned with the restaurant’s own logo.

But even setting thoughts of such brazen dishonesty to one side, there’s still a wholly unjustifiable profit to be gained by a waiter asking: “Still or sparkling?”, especially when you know full well that in a blind tasting not even the most superior of sommeliers can tell the difference between these and the tap stuff. Still, the campaign isn’t really about our self-interested pockets, it’s about the waste of resources and the grotesque impact on the environment of our mania for paying for branded H2O.

While I don’t disagree, I think even those who are sceptical about our ability to stop the planet boiling by drinking Thames Water should still join the campaign. There’s something both silly and ugly about the mineral water habit. It hearkens back to a time when travellers to exotic France drank Vichy for fear of some Gallic curse on their stomachs, and in so doing gives us the message that we’re tourists in our own land.

I blame Mrs Thatcher. Once a universal resource like tap water was carved up and sold off to the private sector by the litre, the idea that absolutely anything had and should have its price gained a terrible grip, even on the hydrophobic English. Mineral water is the real drink of the 1980s not Kristal vodka, or Bollinger champagne. And throughout the Nineties, and into the new millennium, New Labour continued to spout the message that thirst is good no matter what the consequences.

I think the low-water mark came for me in 2004, when Coca-Cola’s new mineral water was launched in a flood of hype: “Dasani Mineral Water: A New Wave is Coming”.

Needless to say, a suitable comeuppance was wreaked on the company: their Sidcup plant was found to be contaminated and the water had to be speedily withdrawn.

I must confess that as a non-alcohol drinker I will feel a twinge about signing up wholeheartedly to the Standard campaign, but while the potential of San Pellegrino as a substitute bubbly is debatable, there’s no argument about the fatuity of “still”.

Any doubts I ever had were resolved years ago: 1994 to be precise.

In San Francisco, I found myself sitting in the Prescott Hotel, gazing by chance at a mirror which had a bottle of still mineral water standing in front of it. It was the first time I realised what Evian spelled backwards …

***

On Friday evening, on Clapham Common, our dog was the unwitting perpetrator of a bizarre assault. A gentleman who’d been struck by White Lightning staggered up to the pup, bent over, slurring: “Ishn’t he cute,” and toppled on to his face. As my cockney mates would say, there was claret everywhere. I calmed my kids and called an ambulance.

Waiting with the now fiercely apologetic victim, we were accosted by a younger drunk, who asserted: “He tripped, didn’t he.”

“No,” my drunk maintained, “I was trying to pat the dog.”

“C’mon,” the young drunk persisted, “we’ll say you tripped on the paving stones, then you can sue the council.”

“That’s ridiculous!” I expostulated, whereupon the sot nouveau rounded on me: “You startin’, mate?” I don’t know, sometimes London kills you, even if you don’t try to pat dogs.

***

There’s an old Peter Sellers sketch, Balham: Gateway to the South, in which the comedian parodies a travelogue, treating the sarf London ‘burb as one of the most exciting places on earth. Ever keen to know my native city better, on Saturday I took the small boys on a walk from Tooting Broadway to Balham.

After the lively market along Mitcham Road, and the long sweep of Rectory Lane with its mountainous speed bumps, Tooting Common seemed like a verdant expanse. It took us until dusk to reach the outskirts of Balham.

Far from it being a desultory spot, the High Road was heaving, there was an independent cinema, the Exhibit, a good second-hand bookshop, ethnic eateries and upmarket restaurants.

Descending into the grimy gullet of the Tube heading back up to Stockwell, it occurred to me that these days, Balham is the Gateway to the North.

***

I have no idea whether the Speaker of the House of Commons, Michael Martin, is guilty of fiddling his expenses, but given the number of MPs currently under investigation for this or that financial irregularity, the chamber must now resound not with principled debate but only pots and kettles shouting “Black!” while Mr Martin himself bellows “Order!” What I do know is that if the Speaker is, as we are told, such an intensely proud man, who feels he’s the victim of a snobbish witchhunt due to his ‘umble origins, why on earth does he want to spend part of his working life sporting a white lace cravat, threequarter-length coat embellished in gold and sitting on a throne?

26.02.08

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Will’s Latest Book

Will Self - Why Read
Will Self's latest book Why Read will be published in hardback by Grove on 3 November 2022.

You can pre-order at Amazon.co.uk.

Will’s Previous Books

Will Self - Will
Will
More info
Amazon.co.uk

  Will Self - Phone
Phone
More info
Amazon.co.uk
Amazon.com
Shark
Shark
More info
Amazon.co.uk
Amazon.com
  Umbrella
Umbrella
More info
Amazon.co.uk
Amazon.com
The Unbearable Lightness Of Being A Prawn Cracker
The Unbearable Lightness Of Being A Prawn Cracker
More info
Amazon.co.uk
  Walking To Hollywood
Walking To Hollywood
More info
Amazon.co.uk
Amazon.com
The Butt
The Butt
More info Amazon.co.uk
Amazon.com
  Grey Area
Grey Area
More info
Amazon.co.uk
Amazon.com
Junk Mail
Junk Mail
More info
Amazon.co.uk
Amazon.com
  Great Apes
Great Apes
More info
Amazon.co.uk
Amazon.com
Cock And Bull
Cock And Bull
More info
Amazon.co.uk
Amazon.com
  The Quantity Theory Of Insanity
The Quantity Theory Of Insanity
More info
Amazon.co.uk
Amazon.com
The Sweet Smell Of Psychosis
The Sweet Smell of Psychosis
More info

Amazon.co.uk
Amazon.com
  My Idea Of Fun
My Idea Of Fun
More info
Amazon.co.uk
Amazon.com
The Book Of Dave
The Book Of Dave
More info
Amazon.co.uk
Amazon.com
  Psychogeography
Psychogeography
More info
Amazon.co.uk
Amazon.com
Psycho Too
Psycho II
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Amazon.co.uk
Amazon.com
  Liver
Liver
More info
Amazon.co.uk
Amazon.com
How The Dead Live
How The Dead Live
More info
Amazon.co.uk
Amazon.com
  Tough Tough Toys For Tough Tough Boys
Tough Tough Toys For Tough Tough Boys
More info
Amazon.co.uk
Amazon.com
Dr Mukti And Other Tales Of Woe
Dr Mukti And Other Tales Of Woe
More info
Amazon.co.uk
Amazon.com
  Dorian
Dorian
More info
Amazon.co.uk
Amazon.com
Feeding Frenzy
Feeding Frenzy
More info
Amazon.co.uk
Amazon.com
  Sore Sites
Sore Sites
More info
Amazon.co.uk
Amazon.com
Perfidious Man
Perfidious Man
More info
Amazon.co.uk
Amazon.com
  The Undivided Self
The Undivided Self
More info Amazon.co.uk
Amazon.com
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